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Saturday, March 13, 2010

E*Trade Not Caving to Hollyweird Stupidity

You may not be taking Lindsay Lohan's lawsuit over a talking baby ad very seriously, but E*Trade surely is. The online investment company issued a statement to PopEater Thursday slamming the star's claims that the commercial exploits her image as "without merit" and promising a vigorous challenge to the litigation.

"While E*Trade doesn't typically comment on pending litigation, we felt it appropriate given the high level of interest in the E*Trade Baby," the statement reads. "We believe the claims are without merit and we intend to defend ourselves vigorously in this case."

Lohan is suing for $100 million, insisting that the company's commercial about a boyfriend-stealing, "milkaholic" baby -- who happens to be named Lindsay -- was modeled after her. The star's lawyer went further, claiming Lohan has single-name recognition among the general public, and that by naming the baby "Lindsay," E*Trade was "using that knowledge to profit."

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