Music to My Ears (Or,..Something Nice ON Air)

Seems the purveyors of Radio Air Pollution (RAP) are losing big time to REAL music stations.

Consider this:

• WMMR recently beat out rap station WUSL (Power 99) for the all-important 18-34 demographic and is Number 1 for the first time in 11 years!! That's quite a feat for the only full-time rock station in Philly!

• University of Penn-supported WXPN, which plays a fair amount of off-the-radar and mainstream rock, is teaming up with Y100 Rocks!, the on-line remnants of the other rock station in Philly (they went to RAP in Feb of 2005)

And this is from the Inkwaster report (link at top):

The other observation is that times are tough for rap/hip-hop/top-40 stations as major slippage was evident among Power 99, Q102, Wired 96.5 and The Beat.

TrekMedic observation - 15 years ago, Top-40 wasn't another connotation for "RAP for white people"

(snip)

But if you compare audience share from spring '05 to spring '06, Power was off 22 percent; The Beat (WPHI, 100.3) was off 5 percent; Q102 (WIOQ, 102.1) was off 22 percent; and Wired (WRDW) was off 26 percent.

Combined, the four stations in spring 2005 commanded 30.9 percent of the 18-to-34 listening audience. In spring 2006, the four stations had the ears of 24.9 percent.

(snip)

What's the issue with Q102? "It's across the street," said Q102 program director Rick Vaughn, referring to Wired. Vaughn says his competitor has been "mirroring everything we do," thus diluting Q102's numbers. "There's one station too many doing this kind of music."

The TrekMedic adds:

Thank you Captain Obvious! Really, Rick? ONE station too many doing this kind of,...um,..I can't call it music,...! ONE station at all causing Radio Air Pollution is too many in this town!

And speaking of "One:" how about a BIG laugh in the face to Radio One,..the s**t-hop/RAP station owners who tried to kill rock in Philly when they shut down Y100!! HA-HA-F***ING-HA!