Highway to Hell?

Pa. Turnpike Considers Selling 'Naming Rights' at Interchanges
by KYW’s Tony Romeo

The Pennsylvania Turnpike interchange near you could soon have a sponsor’s name attached to it.

Spokesman Carl DeFebo says the Pennsylvania Turnpike Commission is seeking partners for a new, statewide branding and sponsorship program:

“In their proposal they could say, ‘I want to name the Harrisburg East interchange after Hershey Park,’ for example, because that’s an attraction that’s close by. We’re looking at large corporate sponsors -- like Merck could sponsor the Valley Forge Interchange.”

The TrekMedic chortles:

Ahhh,..I see great deals of Philliness in this mess! Imagine the following sponsored interchanges:

The John Street Interchange - Friends of the "Department of Street" and other connected ward leaders could exit the PA Turnpike free of charge.

The Jannie Blackwell Interchange - All traffic that doesn't kiss her fat ass would be blocked by her supporters.